Lion & Orb
The real estate authority index

Who actually owns the conversation in real estate?

The Orb Index measures reputation the way the market experiences it. Earned media, share of voice, and digital authority, turned into a single, rankable Orb Score. It's the scoreboard for getting known.

Trusted by 200+ brokerages, teams, and proptech leaders.

The leaderboard · sample preview
Illustrative

The Orb Index, 2026 preview.

A look at how the ranking reads. Scores below are an illustrative sample. The live Index publishes annually with full methodology and sourced data.

RankBrandOrb Score
01SERHANT.National · brokerage & media96
02The AgencyLuxury · global93
03CompassNational · tech-enabled90
04Douglas EllimanLuxury · East Coast87
05SideProptech · brokerage platform84
06Hawai'i LifeRegional · lifestyle brokerage81
07Concierge AuctionsLuxury · auctions79
?Your brandSee where you'd rank today
How it's scored

One score, built from the four signals that decide whether a market knows your name.

01 · 40%

Earned media

Volume, tier, and recency of coverage, from local trade to national Tier-1. The receipts that prove authority.

02 · 25%

Share of voice

How much of the conversation in your category you own versus everyone competing for the same attention.

03 · 20%

Digital authority

Search presence, social reach, and the compounding footprint that makes you findable and credible.

04 · 15%

Reputation signals

Awards, speaking, reviews, and third-party validation, the trust markers buyers and talent look for.

Free fit-check

Find out where you'd rank, free.

Tell us your brand and we run an Orb Score fit-check: your estimated Orb Score, where you're winning and losing the narrative, and the fastest way to climb.

  • Your estimated Orb Score and rank band
  • Your biggest earned-media gaps versus peers
  • The three moves that would move your score most

30 seconds. Results within 2 business days.

Put your brand in front of every agent who wants to be known.

The Orb Index is real estate's annual authority moment, and its sponsors reach an audience of ambitious agents, teams, and founders. Ask us about annual sponsorship and co-marketing.